Sales & Marketing·Scorecard

Sales & Marketing Alignment Scorecard

Score your organization's sales and marketing alignment across six dimensions and identify your biggest gaps.

The Six Dimensions

1
Shared ICP and buyer persona — Do both teams agree on who you're selling to?
2
Lead definition and handoff — Is there a shared MQL/SQL definition and a clean handoff process?
3
Shared pipeline metrics — Do both teams own the same revenue number?
4
Content and collateral alignment — Does marketing content reflect how sales actually sells?
5
Communication cadence — Do the teams meet regularly with shared accountability?
6
Technology and data alignment — Are CRM and marketing automation integrated and used consistently?

How to Use the Scorecard

Complete the scorecard with both your sales and marketing leaders present. Score each dimension independently, then compare. Gaps in scores between the two teams are often as revealing as the scores themselves — they show where perception and reality diverge.

Download the Alignment Scorecard

Get the full scorecard — or schedule a facilitated alignment session with Relavise.

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