Services: Providing fractional Marketing & Sales Consulting

 Fractional CMO and CRO executives are a valuable resource for organizations that need specialized expertise or additional leadership capacity on a temporary or intermittent basis. However, one of the biggest advantages is the fresh perspective that the fractional executive brings to the conversation, and it comes unencumbered by politics and decades of other issues. 

When you need specialized expertise - If your organization is tackling a new project or embarking on a new direction, a fractional executive with expertise in that area can be a valuable asset. This allows you to bring in the specific skills and knowledge you need, without the need to hire a full-time employee.

When you have a temporary leadership gap - If you have a vacancy at the executive level or need additional leadership capacity on a short-term basis, a fractional executive can fill the gap and provide the guidance and direction your organization needs.

When you want to test the waters - If you're considering making a long-term hire, a fractional executive can be a good way to get a feel for the individual's skills and fit or help determine the skill sets needed in the new hire within your organization, before making a commitment.

When you want to reduce costs - Hiring a fractional executive can be a cost-effective alternative to hiring a full-time employee, particularly if you only need their expertise on a temporary or part-time basis.

 All we ask of the tech we purchase is that it turn on and do what it's supposed to do. For years now, while doing Marketing and Sales Consulting, we have heard from fellow marketing and sales leaders about their sales and marketing tech stacks, and how so many companies struggle to get their technology investments to work as seamlessly as they'd imagined—or saw in a demo.

While we have spent decades marketing across all sorts of industries, we started with tech clients, and they remain a large part of our customer base. Over the years, we have also consulted extensively on implementations and change management, primarily for Salesforce customers, to help ensure that they realize the full benefit of the technology they've purchased. We are believers in the tech.

Still, the challenge is the same for everyone—technology customers want what they saw in the demo. It was easy, smooth and connected, and it could instantly generate efficiencies and cost savings. Just like your day to day tech, such as your phone, marketing and sales tech is great. When it works. 

Nobody gets to that point overnight. It is possible to successfully implement connected marketing and sales technology, but only when 7 additional elements are present. 

1. Buy-in and commitment from the top
2. Thoughtful systems engineering and design
3. Clean data and a process to keep it clean
4. Solid connections between the various systems
5. A detailed change management plan
6. Open collaboration between all stakeholders
7. The financial commitment to make it work

The technology is not the end. It's a tool. And it takes people and knowledge and resources to use it properly. That's why we always encourage people to invest in a partner who can help check off each of the above requirements and help ensure the best chance of success. Who knows—one day soon you may be the company featured in that gloriously seamless tradeshow demo.

We can help you get there and Get it Done.

Building out a new Marketing and Sales organization or refining an existing one takes experience. Our team has seen it and done it before with years of experience doing Marketing and Sales Consulting, and we can do it for you. It is possible to have a best practice organization and achieve success with built in visibility and accountability.

So much of what we do is listening, observing  and assessing. Change management starts on day one and change will only happen with a commitment from the top and the strength to see it through.

Our fresh, outside perspective will put a new lense on your particular situation. The fact is that there is no one size fits all since each organization is built of individuals - individual personalities, goals and motivators.

The other key component is an evaluation of the tech stack that is in place, sales and marketing alignment, lead lifecycle, buyer journeys, lead grading and scoring and performance metrics.

If your organization is ready to make the commitment to put best practice in place we can help you Get it Done.