Data Quality Audit Checklist
A structured checklist for auditing the quality of your CRM and marketing data — covering completeness, accuracy, consistency, and governance across your key data assets.
What This Checklist Covers
Poor data quality is one of the most common — and costly — problems in B2B sales and marketing. This checklist walks you through a systematic audit of your CRM and marketing data, helping you identify gaps in completeness, accuracy, and governance before they undermine your campaigns, forecasts, and reporting.
Data Completeness
Assess whether required fields are populated across contacts, accounts, and opportunities.
Data Accuracy
Evaluate the reliability of key data points including email addresses, titles, and firmographic data.
Duplicate Management
Review your processes for identifying and merging duplicate records in your CRM.
Data Governance
Assess ownership, entry standards, and ongoing maintenance processes for your data assets.
Download the Data Quality Audit Checklist
Use this checklist to run a systematic audit of your CRM and marketing data before your next campaign or reporting cycle.
