Marketing Audit Checklist
A comprehensive 50-point checklist for auditing your marketing function — strategy, technology, team, and execution.
What's Included
- ✓50-point audit framework covering all marketing dimensions
- ✓Strategy assessment: positioning, ICP, messaging, and competitive differentiation
- ✓Technology stack review: CRM, marketing automation, analytics, and integrations
- ✓Team and capability assessment: skills, structure, and capacity
- ✓Execution review: demand generation, content, campaigns, and pipeline contribution
- ✓Scoring guide and prioritization framework
Who This Is For
This checklist is designed for CEOs, COOs, and marketing leaders at mid-market companies who want an honest assessment of their marketing function. It's particularly useful before engaging a fractional CMO, planning a marketing transformation, or preparing for a board review of marketing performance.
How to Use It
Work through each section with your marketing leader and at least one sales leader. Score each item on a 1–5 scale. Items scoring 1–2 are your highest-priority gaps. Use the prioritization framework in the final section to sequence your improvement initiatives.
Download the Marketing Audit Checklist
Get the full 50-point checklist — or schedule a conversation to walk through it with Jason Tews directly.